Consumer tastes have changed. The once-lucrative (and unfortunately tax-free) business of peddling anti-gay hysteria from the pulpit suddenly doesn’t fill those collection plates the way it used to. So it’s been replaced with anti-vaccine hysteria. Same rancid milk, different witch’s tit. There are probably other issues at play here* which I shan’t elaborate on, but that’s the crux of it.
* Remember those preppy guys you used to know from high school who “ruled” the school? You know, the ones who had this whole attitude that they didn’t have to work hard or put any kind of effort into life because they figured they could just coast by on their looks, charm and connections? Um, yeah.